CURSO DE GESTÃO DE MARCAS: DECOLA NEGÓCIOS (Português (Brasil))
Published
2025-08-12
Section
RESUMO EXPANDIDO
License
Copyright (c) 2025 REVISTA ELETRÔNICA EXTENSÃO EM DEBATE
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
How to Cite
BRAND MANAGEMENT COURSE: DECOLA BUSINESS COURSE
BRAND MANAGEMENT COURSE: DECOLA BUSINESS COURSE
João Paulo Marinho Santos
Federal University of Alagoas
Alberto Wagner Barbosa de Melo
Federal University of Alagoas
João Gaudêncio Soares Costa
Federal University of Alagoas
João Pedro Silva Calumby Pereira
Federal University of Alagoas
Jario José dos Santos Junior
Federal University of Alagoas
DOI: https://doi.org/10.28998/rexd.v23.19421
Keywords: Decola Negócios, Introduction to Entrepreneurship, Training, Growth
Abstract
Decola Negócios presents a carefully designed approach aimed at training and supporting the development of small entrepreneurs. In addition to this main objective, we also introduce our project proposal, structured as an online course. The course is divided into topics that guide entrepreneurs in their first steps in the business world, enabling them to understand and apply tactics and strategies to strengthen their brand. In this way, it seeks to drive corporate growth, increase financial revenue, and promote customer loyalty.
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Author Biographies
João Paulo Marinho Santos, Federal University of Alagoas
Student in the Information Systems undergraduate course at the Federal University of Alagoas, Arapiraca Campus - Penedo Educational Unit.Alberto Wagner Barbosa de Melo, Federal University of Alagoas
- Student in the Information Systems undergraduate course at the Federal University of Alagoas, Arapiraca Campus - Penedo Educational Unit.
João Gaudêncio Soares Costa, Federal University of Alagoas
Student in the Information Systems undergraduate course at the Federal University of Alagoas, Arapiraca Campus - Penedo Educational Unit.João Pedro Silva Calumby Pereira, Federal University of Alagoas
Student in the Information Systems undergraduate course at the Federal University of Alagoas, Arapiraca Campus - Penedo Educational Unit.Jario José dos Santos Junior, Federal University of Alagoas
Professor at the Federal University of Alagoas, Arapiraca Campus - Penedo Educational Unit with a PhD in Artificial Intelligence from the University of São Paulo.
References
DORNELAS, José Carlos Assis. Empreendedorismo: Transformando idéias em negócios. 3.
ed. Rio de Janeiro: Elsevier, 2008.
COSTA, Nelson Pereira. Marketing para empreendedores: um guia para montar e manter um negócio. Rio de Janeiro: Qualitymark, 2003.
