RITUR - Revista Iberoamericana de Turismo
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mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Arial","sans-serif"; mso-fareast-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} --> The new issue of RITUR is published on web site. The Editors in chief are: Prof. Dr. Silvana PIRILLO RAMOS Federal University of Alagoas, Brazil (silvanapirillo@uol.com.br) Prof. Dr. Lluís MUNDET I CERDAN University of Girona, Spain (lluis.mundet@udg.edu) RITUR (The Ibero-American Journal of Tourism/Revista Iberoamericana de Turismo) is an online international electronic journal of open access, published two times a year (January and July). Articles may be contributed at any time for publication consideration. Potential articles are reviewed by members of an editorial review committee, and those published in RITUR are referenced in indexing services as LATINDEX, NEWJOUR Electronic Journals & Newsletter maintained by The Georgetown University, and SUMARIOS (Directory of Brazilian Electronic Scientific Journals), and CCUC (Online Catalogue of Scientific Journals of Catalonian Universities), and Scholar Google. <!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves /> <w:TrackFormatting /> <w:HyphenationZone>21</w:HyphenationZone> <w:PunctuationKerning /> <w:ValidateAgainstSchemas /> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF /> <w:LidThemeOther>PT-BR</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables /> 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Autores que publicam nesta revista concordam com os seguintes termos: Os Autores mantém os direitos autorais e concedem à revista o direito de publicação simultaneamente disponibilizada de acordo com uma Licença Creative Commons 4.0 Brasil, permitindo o compartilhamento sem fins lucrativos de sua obra pelo seu uso/citação de modo referenciado (com reconhecimento da autoria e publicação nesta revista).
Volume 15, Número 3, Ano 2025
Copyright (c) 2025 RITUR - Revista Iberoamericana de Turismo https://creativecommons.org/licenses/by-nc-sa/4.0
Os fatores de hospitalidade percebidos pelos clientes em restaurantes
The factors that make up hospitality can be considered differentiators for establishments, such as restaurants. And it is important that these establishments identify which aspects are valued by their customers that represent hospitality as a source of competitive advantage. This research is justified by the need for companies to know their current and potential customers, so that they can offer products and services in accordance with their expectations and needs, which allows for better management of relationships with these customers. Therefore, the objective of this research was to identify which hospitality factors are perceived by customers in restaurants. An adapted hospitality dimension scale model was used. This research has an exploratory character and a quantitative method, with the application of a questionnaire to 352 restaurant patrons. To analyze the results with structural equation modeling, the SMARTPLS 3 software was used. The results showed that hospitality is perceived in situations where special relationships exist; when there is personalization; when they perceive behaviors that come straight from the heart; during a warm welcome and; when comfort is perceived. For this study, all hypotheses were confirmed. This research had limitations due to the homogeneous sample. The same investigation from the host's point of view is recommended, such as the use of in-depth interviews. It is believed that this research can contribute to a better understanding of customers' perception of hospitality based on the concepts of hospitality factors perceived in restaurants. It is hoped that this contribution will be useful for the services market from a new perspective on hospitality. Key-words: Hospitality; Hospitality Factors; Restaurants.
A percepção dos representantes das cervejarias artesanais no estado da Paraíba acerca da implementação de uma Rota Cervejeira Paraibana
A cerveja é a bebida alcoólica mais consumida no mundo, assim como no Brasil. Esse crescimento está diretamente relacionado com a criação de um mercado consumidor interessado em produtos diversificados e em novas experiências com a bebida, fruto de um processo influenciado pela cultura norte-americana. Com base nessa expansão e na reflexão acerca de novos incentivos para o crescimento do mercado cervejeiro, este trabalho teve como objetivo identificar a percepção dos representantes das cervejarias artesanais no estado da Paraíba acerca da implementação de uma Rota Cervejeira Paraibana. Para isso, realizou-se um estudo por amostragem por conveniência com nove empreendimentos de cerveja artesanal, além da coleta de dados de anuários, relatórios e documentos oficiais. Pôde-se observar que os respondentes da pesquisa identificam viabilidade na proposta de uma possível rota cervejeira, incentivando a promoção de um vivenciamento de experiências que combinem as caraterísticas do estado da Paraíba, da cultura cervejeira e dos produtos comercializados por eles. Também foi possível observar que os representantes dos empreendimentos acreditam na inclusão da tecnologia em seus processos promocionais, o que pode estar relacionado, também, às expectativas do público consumidor desse produto. Ao final do trabalho, é apresentada a proposta de uma possível Rota Cervejeira Paraibana, considerando que o turismo cervejeiro vem se expandindo tal como os empreendimentos de cervejarias artesanais. Na proposta, são apresentados três polos, denominados Rota Litoral, Rota Agreste e Rota Sertão, e atividades a serem realizadas durante a visitação em cada empreendimento dos polos.
Tourism demand in the context of Smart Destinations
Tourist demand is an essential indicator for understanding tourism activity. Smart Tourist Destinations emphasize effective management by analyzing tourist demand indicators. In Brazil, the city of Curitiba monitors these indicators through the Municipal Tourism Institute to understand the dynamics of tourism in the city. This research uses these open data for two purposes: (i) to characterize the dynamics of tourist demand in the smart tourist destination Curitiba, based on the indicators published and (ii) to verify the effect of the policy of welcoming visitors to Curitiba with the installation of the online channel on the tourist demand indicators. The research is exploratory, descriptive, and longitudinal, and uses a quantitative approach, with secondary data from the Municipal Tourism Institute from 2014 to 2023. Six hypotheses were formulated and tested. The indicators reveal a change in tourist behavior, with a greater search for information online. This change reflects the transformation of tourists into co-producers of the tourist experience and the relevance of following the Smart Tourist Destination management model. Despite the decrease in face-to-face services, these physical contact points should not be discarded, as they add elements of personalization and customization to the tourist experience. From this, it is possible to integrate new technologies to improve the quality of service and generate important data for tourism intelligence.
Wage differentials between gender in the tourism sector in Brazil, for the years 2019 and 2023
This study investigates the wage differentials between genders in the tourism sector in Brazil, for the years 2019 and 2023. Microdata from the Continuous National Household Sample Survey (PNADC) were used. Initially, a descriptive analysis of the variables was carried out, followed by the decomposition of the Oaxaca-Blinder (1973) wage differential. The results reveal that 62.11% (2019) and 60.71% (2023) of the employees were men and from the southeast region. Women were younger than men, had a higher average level of education but received a lower salary, and worked mainly in the accommodation, food, and travel agency activities. There was a significant difference between the average wages between them, of 42% (2019) and 48% (2023). Decomposing the wage differential, it is observed that the characteristic effect reduced this gap between the male and female genders and that the discrimination effect increased this differential. It is concluded that there is a need for policies and actions to combat gender discrimination and promote pay equity in the tourism sector.
Genealogia acadêmica e endogenia nos programas de pós-graduação stricto sensu de turismo no Brasil
This article analyzes the academic genealogy and levels of endogeny in the twelve graduate programs (stricto sensu) affiliated with ANPTUR, focusing on faculty training, supervisory relationships, and the professional placement of graduates. The research stems from the understanding of tourism as a scientific field still in the process of consolidation in Brazil, with a training structure that reveals traits of immobility and restricted reproduction of academic staff. The methodology is quantitative, employing descriptive analysis based on manually collected data from the Lattes curricula of 203 accredited faculty members (as of September 21, 2023), their doctoral advisors, and their own master’s and doctoral students (1,084 master's and 154 doctoral titles). Training trajectories, areas of expertise, and institutional affiliations were mapped, and endogeneity metrics were calculated by institution and federative unit. The results reveal a strong concentration of supervision among a few faculty members and low academic continuity: less than 8% of master's graduates pursued doctoral studies, and only 11% of those did so in the field of tourism. Most graduates work in public higher education institutions, particularly federal institutes. The average institutional endogeneity rate was 21.18% (doctoral degree obtained at the same institution) and 40.89% at the territorial level (partial or total training at the same institution). The study concludes that, although the field has expanded, concentrated training patterns persist, presenting challenges to academic mobility and diversification of academic ties. This scenario calls for public policies that strengthen the area and promote the circulation of knowledge across institutions. The main limitation of the research is that it focuses on current accredited faculty members – and, consequently, their doctoral advisors and advisees – without considering the entire history of the programs.
Sustainability and tourism public policies in Brazil:
Following the Rio 92 Earth Summit tendencies, tourism public policies have been globally influenced by the sustainability discourse. This article, based on bibliographical and documental research, aims to examine how tourism public policies narratives translate the sustainability commitment in the Brazilian case, having the 2030 Agenda as an inspiration horizon. In the context of Brazil, this engagement has been expressed in public policies but still in a peripheral and instrumental way, between advances and setbacks, also as a result of numerous contradictions and governmental discontinuities that have marked the country’s recent history. The challenge for the country, on the horizon of the 2030 Agenda, will be to reconstruct tourism policy narratives based on a long term and an ethical and strategic approach to sustainability, in connection with other priorities of the socio environmental agenda.
This paper reflects on the possibilities of tourism of being a promoter of peace and development. We first consider the sad events which took place in the Valle del Cauca region in Colombia in september 2025. These have implied for the region to be on the highest alerts of the travel warnings of a number of countries. First, we offer a broad context comprising the last decades on how tourism has developed in the country, among peaceful and violent eras. Then, the international literature on tourism and peace is reviewed, so that future possibilities and possible solutions may be suggested. By using prospective scenarios, this critical essay combines fact description with theoretical and compared perspectives in order to offer far-sighted answers to a problem – more far-sighted in any case than daily reports or isolated proposals.